Schweppes: 1783 Premium Mixers
Launching exclusively in ILoveGin this month, the new Schweppes premium range is acclaim to Jacob Schweppe – the founder of one of the most iconic mixer brands in the drinks industry. With over two centuries serving Great Britain, this year marks the 225-year anniversary of Jacob Schweppe bringing his bottled bubbles to the city of London for the first time. The Schweppes 1783 range includes variety of premium mixers, perfect for pairing with gin.
Following 10 years of experimenting, in 1783 Jacob Schweppe invented the first industrial process of capturing and bottling bubbles. A self-described keen armature scientist, Schweppe originally produced the drinks as a treatment for a variety of ailments. It wasn’t until he took his business to the UK in the 1790s that Schweppes became the bottled mixer brand that we know today.
After being endorsed by Dr Erasmus Darwin, the grandfather of famed biologist Charles Darwin, the brand received a long line of royal warrants and was the official drink of the Great Exhibition at the Crystal Palace, London, in 1851. The years that followed were so highly successful they saw the Schweppe invention passed into history and a momentum known as ‘Schweppervescence’, sweep the UK.
International growth saw the Schweppes bottle travel across the globe – from Arabian deserts, to South American rainforests! No longer isolated to treating illness, the Schweppes portfolio went on to include a range of carbonated beverages including tonics, ginger beer and sparkling fruit juices. Schweppes even enjoyed a brief, yet successful period of producing cider made from British apples. Before the Schweppes Cyder brand was shelved in 1939, it was awarded a gold medal at the London Brewers’ Exhibition in 1928.
The outbreak of World War II saw Schweppes discontinue its Indian tonic water, as quinine stocks were required for medical use. However, consumer demand was helped by government recognition that soft drinks would help maintain the morale of Brits! In 1948 Schweppes were able to re-launch its full range of drinks. Thanks to a strong advertising campaign during the war years, which promised a return in all its glory, Schweppes had a significant amount of orders to fulfill; a popularity that ensured its future over the following 69 years.
During the 1960s Schweppes launched its ‘slimline’ range, and sales of low-calorie tonics and mixers outweighed those of full-sugar products. After acquiring Schweppes in the late 1990s, the Coca-Cola Company continued a strong advertising campaign which saw the likes of John Cleese appear in television adverts, as well as advertising in high-class magazines such as Vogue, Punch and Tattler. The Schweppes brand, which has a different range in Europe to the UK, saw Nicole Kidman and Uma Thurman act as Schweppes Brand Ambassadors for its European activity.
Today, with a large-scale brand such as Schweppes, it’s a common misconception that its mixers are ‘too big’ to be brilliant. However, thanks to the recent rise of premium tonic and mixer brands, Schweppes have released a new premium range of tonics in the UK. Noticeably different to the ‘standard’ Schweppes mixers and with six new, premium flavours on offer, the Schweppes promise to inspire a luxury drinking experience continues.
Inspired by the alchemy of Jacob Schweppe in 1783, the new range of premium mixers has been developed in partnership with some of the world’s top mixologists. The Schweppes 1783 range combines superior effervescence with the balanced taste of Schweppes. With all-natural ingredients and unique flavours, these premium mixers have been especially designed to be paired with spirits.
Schweppes 1783 Indian Tonic Water
Pure but not simple, this distinctive tonic balances crisp bitterness with classic effervescence. Classic, classy and perfect for elevating premium gins.
Schweppes 1783 Cucumber Tonic
A quintessential slice of thirst-quenching perfection. Sublimely sparkling fresh notes of cucumber marry beautifully with dry, floral gins.
Salty Lemon Tonic Water
A bold blend that’s not afraid to push boundaries and reach new heights of flavour and sophistication. Salty and citrusy notes merge with florals and aniseed, creating the ideal accompaniment for traditional spirits.
Light Tonic Water
Low in natural sugar and full of sparkling charm and character, with a seamless blend of bright bitters and soft sweetness. A classically effervescent light tonic water that blends seamlessly with traditionally-flavoured gins.
Floral Tonic Water
A bouquet of enchanting floral aromas that creates a multisensory taste experience. Exotic aromas including vanilla and sandalwood form the perfect companion for juniper-rich gin.
Pinch and a punch. This soft, clean, refreshing serve packs the right level of kick, courtesy of a hint of ginger. A harmonious combination, sure to bring the best out of a matured gin.
Read more about Schweppes on their website
Want to give Schweppes Mixers a try? They are in this month’s Classics: Reworked box!
Then why not join the ILoveGin club where we send you a new box like the ones below for just £14/m inc free delivery, you’ll get 2 new gins and 2 tonic/mixers each month to try, enough to make 4 G&Ts plus discounts on full size bottles.
Limited Time Offer: Get your first box for just £9 including delivery, that’s £9 for 4 x G&Ts, use code: GINBLOG5OFF at checkout at ILoveGin.com/join