How to make the perfect Negroni

It’s Negroni Week! Imbibe launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charities around the world. With rocketing popularity of the iconic Italian spirit Campari plus gin revolution that has been occurring over the passed few years, the Negroni is now seen in most London cocktail bars. Bitter but sweet, simple yet complex and still so refreshing – it’s no wonder this historic drink has experienced a revival.

To stir one up at home, follow our recipe below for the perfect Negroni.

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How to make the perfect Negroni

With rocketing popularity of the iconic Italian spirit Campari plus gin revolution that has been occurring over the passed few years, the Negroni is now seen on most London cocktail bars. Bitter but sweet, simple yet complex and still so refreshing – it’s no wonder this historic drink has experienced a revival.

To stir one up at home, follow our recipe below for the perfect Negroni.

A brief history of the Negroni

The Negroni is an adaptation itself – of the Americano, a simple blend of Campari, vermouth and soda. Story goes that the drink was invented in Florence in 1919 when Count Negroni asked for a slug of gin in his Americano in place of the soda. So the aromatic Negroni was born, and was swiftly adopted by Italians as a pre-dinner drink, or a palate-cleansing settler for after dinner.

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